Ink-redible Sneakers

about the project

After 140 years, the Grand Théâtre de Genève enters a new era with a refreshed identity, renovated spaces, and a renewed artistic vision. To celebrate this transformation, Swiss artist Fichtre created an original illustration inspired by the theatre’s new values, printed on a limited-edition pair of Camper sneakers. A meeting of art, culture, and design.

client

Grand Théâtre de Genève x havas

services

art direction

year

2021

location

Geneva, Switzerland

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